Member-only story
New Apple products are boring, and the money is ferocious.
Non-members can read here for free
Every year in review, Apple is an important brand that attracts a lot of consumers. Although the voice of the technology giant has never stopped, Apple still plays a pivotal role in the industry, whether in terms of brand appeal, topic popularity, or product influence.
Over the past year, Apple has slowly updated some of its products and introduced its first headset product, the Vision Pro. According to the business operations department, Apple’s 2023 financial report data has seen ups and downs, and the stock price has experienced a roller coaster.
Fortunately, the iPhone, known as the main business, is still selling well and continues to bring revenue to Apple. It’s just that the dark clouds hanging over Apple’s head have always existed: mediocre products, chips for squeezing toothpaste, suspected failure of self-developed basebands, and rumors of the departure of core personnel, all of which have added some hidden worries to Apple’s future.
