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Is Apple Playing a Genius Marketing Game? The Story of the iPhone They Don’t Expect You to Own.
How a Higher Price Tag Drives Customers to Spend More on the Actual Target.
35% Price Increase!
Apple has done something dangerous — they’ve made the iPhone more expensive. Just two weeks ago, you could buy an iPhone for €500, but now it starts at €700. A 35% increase in one of the world’s most popular products is no small matter.
It requires a moral reason, yet the justification doesn’t seem interesting.
The iPhone 16e is virtually a stripped-down version of the iPhone 16: no Dynamic Island, MagSafe, or camera control, a single rear lens, and one less GPU core. On the surface, it looks like a commercial misstep, but it’s a clever marketing strategy.
In this article, we are Exploring Why the iPhone 16e Exists and What It Really Means for Consumers and Unveiling the Clever Marketing Strategy Behind the iPhone 16e’s Price Hike. My name is Novy and you can find me here if you like my analysis skills and writing. Considering supporting me? The link is below.
