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Is Apple Playing a Genius Marketing Game? The Story of the iPhone They Don’t Expect You to Own.

How a Higher Price Tag Drives Customers to Spend More on the Actual Target.

Nov Tech
Mac O’Clock
Published in
8 min read4 days ago

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Image by Author generated from Grok AI

35% Price Increase!

Apple has done something dangerous — they’ve made the iPhone more expensive. Just two weeks ago, you could buy an iPhone for €500, but now it starts at €700. A 35% increase in one of the world’s most popular products is no small matter.

It requires a moral reason, yet the justification doesn’t seem interesting.

The iPhone 16e is virtually a stripped-down version of the iPhone 16: no Dynamic Island, MagSafe, or camera control, a single rear lens, and one less GPU core. On the surface, it looks like a commercial misstep, but it’s a clever marketing strategy.

In this article, we are Exploring Why the iPhone 16e Exists and What It Really Means for Consumers and Unveiling the Clever Marketing Strategy Behind the iPhone 16e’s Price Hike. My name is Novy and you can find me here if you like my analysis skills and writing. Considering supporting me? The link is below.

The Illusion of Choice by Positioning the iPhone 16e

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Mac O’Clock
Mac O’Clock

Published in Mac O’Clock

The best stories for Apple owners and enthusiasts

Nov Tech
Nov Tech

Written by Nov Tech

Hi, I'm Novy. I strive to discuss tech better than Bill Gates, bringing fresh perspectives and thought-provoking content. https://linktr.ee/ibrahinovych242

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